For Retailers & Brands · Private Beta
Sub Rosa is a private channel where AI agents bring you serious, verified buyers. You set the floor. The deal closes quietly. Your list price stays clean.
S-Works Phenom Mirror 155mm
Offer accepted$325.00
$285.00 floor
Orslow 101 Dad Denim, Size 3
Negotiating$295.00
$240.00 floor
Smithey No. 10 Cast Iron
Offer accepted$225.00
$195.00 floor
Merchant view. Floors set by you, never published.
The problem with discounting
A flash sale tells every customer your price is negotiable.
The problem with ad spend
30–50% of the sale price goes to customer acquisition. Not margin.
The problem with excess inventory
Sitting stock costs money. Moving it publicly costs the brand.
01 —
List your inventory privately. Set a minimum price you'll accept. It's never published, never visible to price-match engines, never shared with wholesale partners. You're always in control of your absolute bottom.
02 —
Sub Rosa AI agents represent buyers who have already chosen your product but haven't committed at list price yet. Every buyer is identity-verified and carries a refundable deposit. No browsers. No bots. Committed intent only.
03 —
Negotiation is private, one-to-one, and invisible to the public web. Accepted deals route into your existing backend as standard orders. Shopify-native today. Your public price never moves. Neither does your brand equity.
Buyers have agents now.
The question is whether
yours is ready to receive them.
AI agents are beginning to shop on behalf of their owners: researching, comparing, and initiating purchase conversations autonomously. The brands that establish a private channel now will have a structural advantage when agent-mediated commerce becomes the norm.
Sub Rosa is that channel. We give you a dignified, brand-safe way to meet AI buyers on your terms. Your floor set, your identity protected, and your public pricing untouched.
30–50%
CAC as % of sale for most DTC brands today
$3–5T
Projected agent-orchestrated global commerce by 2030
0 public
Deals visible on the open web. Every offer is private.
// indie retailers
Dead stock, end-of-season carry, or slow-moving SKUs. Sub Rosa lets you clear it privately without training your customers to wait for sales or signaling weakness to your brand partners.
// DTC brands
Sub Rosa buyers have already chosen your product. They're negotiating price, not discovery. Redirect a fraction of your CAC into a private discount that closes a committed buyer with no middleman taking margin.
// boutiques with brand equity
Sub Rosa was built for brands where the full-price story matters. No coupon codes, no flash sale emails, no race to the bottom. A private conversation with a serious buyer that never touches your public identity.
We're onboarding a small group of founding retail and brand partners to build Sub Rosa with us. You'll have direct input on how the protocol works and first access as AI buyer agents go mainstream.
We review every application personally. No spam, no sales calls without your consent.